If you’re wondering when is Black Friday in the UK, mark your calendar: Black Friday 2025 lands on 28 November. This year’s biggest shopping day of the year falls on the last Friday of November, the day after Thanksgiving, kicking off the beginning of the Christmas shopping season with epic deals across major retailers.
Whether you’re planning to snag a PS5, upgrade your mobile phone, or stock up on gift cards for loved ones, this complete guide covers everything you need to know about Black Friday 2025. From exact timings and participating retailers to insider shopping tips and the best Black Friday deals to watch for, we’ll help you navigate the UK’s most anticipated shopping event without breaking the bank.
Let’s dive into your essential Black Friday shopping roadmap for 2025.
Black Friday 2025: Key Dates You Need to Know
Planning ahead is crucial for Black Friday shopping success. Here are the key dates every shopper should have on their wishlist calendar.
When Does Black Friday Fall in 2025?
Black Friday 2025 is on Friday, 28 November 2025.
This date isn’t random. Black Friday falls on the last Friday of November each year in the UK, following the American tradition where it occurs on the day after Thanksgiving. In the US, Thanksgiving is celebrated on the fourth Thursday in November, which means Black Friday always lands on the 28th of November in 2025.
Understanding this pattern helps you prepare year after year. The Thanksgiving holiday anchors the entire shopping event, even though UK shoppers don’t celebrate Thanksgiving themselves. Many retailers traditionally use this timing to launch their festive season promotions.
Black Friday Week and Extended Sales Period
Gone are the days when Black Friday meant just 24 hours of bargains. In 2025, expect an extended sales period that transforms into Black Friday Week.
Timeline for Black Friday 2025:
- 20 November (Thursday): Early deals start appearing from major retailers
- 25-27 November (Mon-Wed): Black Friday week ramps up with preview deals
- 28 November (Friday): Official Black Friday—the biggest shopping day
- 29-30 November (Weekend): Black Friday weekend continues with great deals
- 1 December (Monday): Cyber Monday concludes the shopping event
The black friday week strategy means deals go live gradually rather than all at once. Some retailers launch their black friday sale as early as 20 November, giving shoppers more time to hunt for the best deals across multiple days.
This extended approach benefits shoppers who want to:
- Compare discounts across different retailers
- Avoid website crashes from overwhelming traffic
- Spread purchases across paydays
- Shop during normal working hours rather than rushing
Cyber Monday 2025
Cyber Monday falls on 1 December 2025 (December 1), the Monday immediately following Black Friday weekend.
Originally focused on online shopping deals, Cyber Monday has evolved into a continuation of the Black Friday sale event. While many retailers maintain consistent pricing across both days, Cyber Monday typically features:
- Tech-focused deals from brands like Amazon, Currys, and Argos
- Fresh inventory on products that sold out during Black Friday
- Last-minute additions to the black friday sale this year
- Extended opportunities for christmas shopping season bargains
Think of Cyber Monday as your second chance. Miss a deal on 28th November? You might find it—or something better—on 1 December.
What Time Do Black Friday Deals Go Live in the UK?
Timing is everything when hunting for the best black friday deals. Knowing exactly when deals go live can mean the difference between scoring top-rated products and missing out entirely.
Online Deal Launch Times
Most UK retailers launch their Black Friday deals as early as midnight on 28 November. However, the pattern varies:
Early Bird Retailers (Midnight Launch):
- Amazon Black Friday deals typically go live at 12:01 AM
- Currys Black Friday sale often starts at midnight
- Argos launches major discounts from midnight online
- Smaller brands and third-party sellers on marketplaces
Morning Launch Retailers (6 AM – 9 AM):
- John Lewis typically activates deals around 6-8 AM
- Many high-street retailers sync with store opening times
- Health and beauty brands often launch mid-morning
Throughout the Day:
- Lightning deals and flash sales appear hourly
- New inventory drops replace sold-out items
- Some retailers stagger releases to manage traffic
Pro Tip: Many retailers send emails to subscribers 24-48 hours before their deals go live. Sign up for newsletters from your favorite stores to get early access notifications and sometimes exclusive early-bird discounts.
Physical Store Timing
For in-store shopping, normal working hours typically apply, though some retailers extend their hours:
- Most high-street stores open at standard times (9-10 AM)
- Some flagship locations open earlier (7-8 AM) on 28 November
- Extended evening hours (until 10 PM or later) are common
- Black Friday weekend maintains extended hours
Online shopping offers more flexibility, allowing you to browse epic deals from home during the time for the festive preparations without the crowds.
Major Retailers Taking Part in Black Friday 2025
Understanding which retailers participate in Black Friday 2025 helps you plan your shopping strategy. Here’s a comprehensive breakdown of major retailers confirmed for the biggest shopping event of the year.
Tech and Electronics Retailers
Currys Black Friday Sale
Currys consistently delivers some of the best Black Friday deals on electronics in the UK. Expect significant savings across:
- TVs (Samsung, LG, Sony models with £200+ discounts)
- Mobile phones (Samsung Galaxy, iPhone models)
- Laptops and computers
- Gaming consoles including PS5 bundles
- Smart home devices
The Currys Black Friday sale typically features doorbusters on high-demand tech, with deals going live early as midnight on 28th November.
Amazon Black Friday
Amazon’s Black Friday event is legendary for variety and volume. Their approach includes:
- Lightning deals that refresh hourly
- Deals across virtually every category
- Prime Day-style flash sales
- Third-party seller participation
- Extended deals through Cyber Monday
Products reduced include everything from Airpods and fitness trackers to kitchen appliances and books. Amazon excels at offering deals across price points, from £60 budget items to premium products.
Argos Black Friday Event
Argos participates aggressively in the black Friday sale event, offering:
- Toy deals (perfect timing ahead of Christmas)
- TVs and home entertainment
- Kitchen and home appliances
- Health and beauty products
- Oral-B electric toothbrushes and personal care
Same-day collection makes Argos particularly attractive for shoppers who need items immediately.
Samsung Official Store
Samsung runs its own Black Friday sale with exclusive deals on:
- Samsung Galaxy smartphones (flagship and mid-range)
- Tablets and wearables
- TVs with advanced display technology
- Home appliances (refrigerators, washers, vacancies)
Buying directly from Samsung often includes bonus perks like extended warranties or gift card offers with purchase.
Department Stores and Lifestyle Brands
John Lewis Black Friday Sale
John Lewis takes a measured approach to Black Friday, focusing on quality over hype. Their great deals emphasize:
- Premium electronics and appliances
- Home furnishings and decor
- Fashion and accessories
- Partnerships with top brands
The John Lewis price match promise means if you find a lower price elsewhere, they’ll match it—adding an extra layer of confidence to your purchases.
Marks & Spencer
While M&S traditionally focuses more on Christmas than Black Friday, recent years have seen increased participation with:
- Food and wine bundles
- Clothing and homeware discounts
- Beauty gift sets
- Festive essentials
Other Top Brands Participating:
- Boots (beauty, skincare, fragrances)
- Superdrug (health and beauty bargains)
- Next (fashion and homeware)
- ASOS (online fashion deals)
- Very (wide product range)
What to Expect from Each Retailer
Here’s a quick comparison to help you strategize:
| Retailer | Best Categories | Typical Discount Range | Deal Launch Time |
|---|---|---|---|
| Currys | TVs, laptops, appliances | 20-50% | Midnight |
| Amazon | Everything | 15-70% | Midnight (rolling) |
| Argos | Toys, electronics, home | 20-40% | Midnight |
| John Lewis | Premium tech, homeware | 15-35% | 6-8 AM |
| Samsung | Galaxy phones, TVs | 25-40% + bundles | Midnight |
| Boots | Beauty, fragrances | 3-for-2, 25-50% | 9 AM |
Many retailers extend their sales period beyond just 28 November, with deals 2025 continuing through the entire Black Friday weekend and sometimes until 30 November or even 1 December for Cyber Monday.
Best Black Friday Deals 2025: What to Expect
Based on trends from 2024 and retailer announcements, here’s what shoppers can expect from the best Black Friday deals across popular categories.
Technology and Gaming
Gaming Consoles and Accessories
The PS5 remains one of the most sought-after items during Black Friday. In 2025, expect:
- PS5 console bundles with games (savings of £50-£100)
- Extra controller packages
- PlayStation VR2 headset discounts
- Xbox Series X/S bundle deals
- Nintendo Switch OLED bundles
Gaming accessories typically see discounts across 20-40%, making it the perfect time to stock your gaming setup.
Mobile Phones and Smartphones
Mobile phones consistently feature among the best black friday deals. Look for:
- Samsung Galaxy S25 series (potential £200+ off contract-free)
- iPhone 15 and iPhone 16 models with carrier deals
- Google Pixel 9 discounts
- Refurbished flagships at bargain prices
- SIM-free phones with get free earbuds or accessories
Contract deals through networks like EE, O2, and Vodafone often include reduced upfront costs or enhanced data packages.
Televisions and Entertainment
TVs dominate Black Friday advertising, and 2025 will be no exception:
- 55″ 4K Smart TVs starting under £300
- Premium OLED models with £400-£600 savings
- Samsung QLED technology discounts
- Budget brands offering incredible value
- Soundbar and TV bundles
Screen sizes from 43″ to 75″+ will feature products reduced to clear inventory ahead of new spring models.
Home Appliances and Electronics
Kitchen Essentials
Small appliances see epic deals during Black Friday:
- Air fryers (£60 models dropping to £40)
- Coffee machines and espresso makers
- Food processors and blenders
- Robot vacuums (Shark, Dyson, Eufy)
- Instant Pots and slow cookers
Personal Care Products
Health and beauty tech includes:
- Oral-B electric toothbrushes (buy-one-get-one or 50% off)
- Hair styling tools (Dyson, GHD, Shark)
- Electric shavers and trimmers
- Skincare devices
These items make excellent gifts ahead of Christmas, especially when you can save £60 or more.
Audio and Wearables
Headphones and Earbuds
Audio equipment consistently delivers value:
- Airpods (all generations see discounts)
- AirPods Pro 2 potentially under £200
- Over-ear headphones (Sony, Bose, Sennheiser)
- Budget wireless earbuds under £50
- Gaming headsets
Fitness Trackers and Smartwatches
Fitness trackers and smartwatches appeal to health-conscious shoppers:
- Apple Watch Series 9 and SE models
- Samsung Galaxy Watch 6
- Fitbit trackers (Charge, Inspire, Sense)
- Garmin sports watches
- Budget options under £100
Expect top-rated wearables to drop £50-£150 during the black friday sale.
Typical Discount Ranges
Understanding realistic expectations helps you identify genuine bargains:
£60 and Under Savings:
- Small kitchen appliances
- Basic earbuds and accessories
- Smart home devices (plugs, bulbs, speakers)
- Beauty tools
£100-£200 Savings:
- Mobile phones (contract-free)
- Tablets and e-readers
- Fitness trackers and smartwatches
- Mid-range TVs
£200+ Savings:
- Premium TVs (55″+ OLED models)
- Flagship smartphones
- Laptop computers
- Major appliances
Products reduced by 40-50% grab headlines, but 20-30% discounts on quality items represent genuine value, especially from brands like Samsung, Apple, and Sony that rarely discount heavily.
Black Friday Shopping Tips: Maximize Your Savings
Strategic planning separates successful Black Friday shopping from impulse buying. Follow these essential tips to get the best deals without overspending.
Before Black Friday
1. Create Your Wishlist in Advance
Start your wishlist now, not on 28 November:
- List specific products you genuinely need
- Note current prices for comparison
- Prioritize items by importance
- Set maximum prices you’re willing to pay
This prevents impulse purchases and helps you focus on real savings across items you actually want.
2. Research Prices (Rounded Up the Best Current Prices)
Use price-tracking tools to understand normal pricing:
- CamelCamelCamel for Amazon price history
- PriceSpy for cross-retailer comparisons
- Browser extensions like Honey or Capital One Shopping
- Screenshot current prices on your wishlist items
Some retailers inflate prices before Black Friday only to “discount” them back to normal levels. Knowing the baseline helps you spot genuine great deals versus marketing tricks.
3. Sign Up for Retailer Newsletters
Major retailers reward subscribers:
- Early access to deals (sometimes 24-48 hours before public)
- Exclusive discount codes
- Get free delivery thresholds
- Birthday month offers you can stack
Subscribe to Amazon, Currys, Argos, John Lewis, and other favorite retailers by mid-November.
4. Get Free Gift Card Opportunities
Several strategies boost your buying power:
- Purchase discounted gift cards from resale sites (3-15% off)
- Use cashback credit cards (1-3% back)
- Stack store credit card offers with Black Friday discounts
- Trade in old electronics for store credit before Black Friday
A £100 gift card purchased at 10% off already saves you £10 before you even shop.
During the Black Friday Sale Event
5. Shopping Tips for Online Shopping
Online shopping on Black Friday requires strategy:
Create accounts beforehand:
- Save payment information
- Add items to cart
- Enable one-click purchasing where available
Use multiple devices:
- Phone, tablet, and computer simultaneously
- Different browsers can access different deals
- Family members can help monitor lightning deals
Check out quickly:
- Popular items sell out in minutes
- Don’t wait to compare during checkout
- Save comparisons for less time-sensitive items
Set alarms:
- For when deals go live (midnight, specific lightning deals)
- For restocks of sold-out items
- For deals 2025 that go live throughout the day
6. How to Spot Epic Deals vs. Inflated Discounts
Genuine epic deals share common traits:
Red Flags for Fake Discounts:
- “Was £499, now £399” when the item never sold for £499
- Obscure brand names you’ve never heard of
- “Limited quantities” on items always in stock
- Discounts on last year’s models at this year’s prices
Signs of Real Bargains:
- Discounts on current, top-rated models
- Prices matching or beating Prime Day or other major sales
- Consistent across multiple retailers (suggests manufacturer rebate)
- Products from brands like established names
Use your pre-researched prices to validate claims.
7. Using Discount Codes Effectively
Discount codes can stack additional savings:
- Check RetailMeNot, VoucherCodes, and HotUKDeals
- Try newsletter codes (often 10-15% extra)
- Student discounts (UNiDAYS, Student Beans)
- First-time buyer codes on retailer apps
Some discounts across different promotions can stack—a 10% code on a 30% Black Friday sale equals 37% total savings.
8. Shopping Without Breaking the Bank
Stay financially responsible:
Set a firm budget:
- Allocate specific amounts per category
- Include a 10% buffer for unexpected deals
- Stop when you hit your limit
Use debit, not credit:
- Spend only money you have
- Avoid post-holiday debt
- Or use credit cards you can pay immediately
Focus on needs over wants:
- Gifts for others ahead of Christmas
- Items you’ve been delaying (like replacing broken appliances)
- Products that save money long-term
Shopping without breaking the bank means recognizing that the best deal is the one you don’t make on something you don’t need.
Comparing Deals Across Retailers
9. Price Comparison Strategies
Don’t buy the first deal you see:
Manual Comparison:
- Check Amazon, Currys, Argos, John Lewis for the same item
- Factor in delivery costs
- Consider return policies
- Value loyalty points or rewards
Automated Tools:
- Google Shopping for instant price comparison
- Third-party price aggregators
- Retailer apps that price-match
10. Savings Across Categories
Maximize savings across your entire shopping list:
- Bundle purchases at one retailer for free delivery
- Look for multi-buy offers (3-for-2 on gifts)
- Consider refurbished or open-box items
- Shop own-brand alternatives to premium products
Discounts across different categories at the same retailer often qualify you for better shipping or additional percentage-off codes.
Black Friday vs Cyber Monday: Which Is Better?
Understanding the difference between Black Friday and Cyber Monday helps you time your purchases perfectly during the shopping event.
Key Differences in the Shopping Event
| Aspect | Black Friday (28 November) | Cyber Monday (1 December) |
|---|---|---|
| Focus | All categories | Tech and online shopping |
| Best Deals | TVs, appliances, gaming | Computers, software, electronics |
| Shopping Style | In-store + online | Primarily online |
| Inventory | Fresh stock | Restocks + new deals |
| Crowds | Heavy (in-store) | Online only |
| Deal Duration | Extended through weekend | Often 24-48 hours |
Beginning of the Christmas Shopping Season Strategy
Both days mark the beginning of the christmas shopping season, but they serve different purposes:
Use Black Friday for:
- Big-ticket items (TVs, consoles, major appliances)
- In-store exclusives and doorbusters
- Popular toys that might sell out
- Items you need immediately
Use Cyber Monday for:
- Tech that sold out on Black Friday
- Computer accessories and software
- Online shopping convenience from work breaks
- Last-chance deals before prices normalize
When Prices Typically Go Lower Before Christmas
Historical data shows pricing patterns:
Items That Go Lower Before Christmas:
- Toys (retailers panic-discount in mid-December)
- Fashion (Boxing Day sales often beat Black Friday)
- Last year’s models (clearance in January)
Items That Don’t Get Cheaper:
- Current-gen gaming consoles
- Flagship phones (especially iPhones)
- Popular branded items (Dyson, Apple, Samsung flagships)
- Limited-stock items
For most best deals, Black Friday represents the sweet spot. Waiting until Christmas week risks both higher prices and sold-out inventory.
Online Shopping Advantages on Cyber Monday
Cyber Monday offers unique benefits:
Advantages:
- No need to navigate stores or crowds
- Browse during work breaks (in normal working hours)
- Easier price comparison
- Digital products heavily discounted (software, subscriptions, ebooks)
- Extended return windows (returns after Christmas)
Best Deals by Day:
- Black Friday: TVs, appliances, gaming, toys
- Cyber Monday: Laptops, tablets, accessories, software, streaming devices
Strategic shoppers use both days—Black Friday for physical goods and Cyber Monday for digital and tech.
Essential Black Friday 2025 Shopping Checklist
Use this essential checklist to prepare for maximum savings and minimum stress during the black friday event.
Research Phase (Complete by 20 November)
✓ Price Research:
- Track prices on wishlist items for 2-4 weeks
- Screenshot current prices for comparison
- Set price alerts on tracking websites
- Note historical Black Friday prices from 2024
✓ Retailer Preparation:
- Create accounts at Amazon, Currys, Argos, John Lewis
- Subscribe to newsletters for early access
- Download retailer apps (app-exclusive deals often available)
- Save payment information for quick checkout
✓ Budget Planning:
- Set total spending limit
- Allocate amounts by category
- Identify must-haves vs. nice-to-haves
- Plan payment method (debit, credit, gift cards)
Ahead of Christmas Planning (20-27 November)
✓ Gift Strategy:
- Create gift list for family and friends
- Identify which gifts to buy on Black Friday
- Set price limits per person
- Note sizes, preferences, specific models
✓ Deal Monitoring:
- Join deal-sharing communities (HotUKDeals, Reddit)
- Follow retailers on social media for announcements
- Check latest news from major retailers
- [ ] Set reminders for when deals go live
✓ Logistics Planning:
- [ ] Clear schedule for 28 November morning
- [ ] Arrange childcare if needed for in-store shopping
- [ ] Plan transportation for store visits
- Identify backup products if first choice sells out
Budget Setting (Without Breaking the Bank)
✓ Financial Safeguards:
- Transfer Black Friday budget to separate account
- Set daily spending limits
- Use debit cards or prepaid cards (not credit)
- Track purchases in real-time using a spreadsheet
✓ Value Maximization:
- Identify cashback opportunities (TopCashback, Quidco)
- Purchase discounted gift cards beforehand
- Check if credit card offers purchase protection
- Plan to use loyalty points/rewards
Wishlist Creation
✓ Organize by Priority:
Tier 1 – Must Buy (Will purchase even at small discounts):
- Broken items needing replacement
- Gifts for important people
- Products you’ve researched extensively
Tier 2 – Great Price Only (Need 30%+ discount):
- Upgrade items (better TV, newer phone)
- Nice-to-have purchases
- Stock-up items (if price is exceptional)
Tier 3 – Impulse Zone (50%+ discount only):
- Experimental purchases
- Luxury items
- Products you’re curious about
Gift Card Strategy
✓ Gift Card Maximization:
- Buy discounted retailer gift cards (Currys, Argos, Amazon)
- Purchase from cashback sites (extra 3-6% off)
- Use credit card points to buy gift cards
- Stack gift card purchases with Black Friday deals
Example: Buy £100 Amazon gift card at 10% off (£90) → Use on Black Friday deals at 30% off → Total effective savings = 37%
Bargain Hunting Preparation
✓ Tools and Resources:
- Install browser extensions (Honey, Keepa for Amazon)
- Download retailer apps for mobile phones
- Bookmark comparison websites (PriceSpy, Google Shopping)
- Join real-time deal alert services
✓ Day-of Preparation (28 November):
- Charge all devices (phone, tablet, laptop)
- Test internet connection
- Have payment info ready
- Clear browser cache and cookies
- Log into all retailer accounts beforehand
What Happened During Black Friday 2024?
Learning from 2024 helps set realistic expectations for the black friday sale this year.
2024 Recap and Key Statistics
Black Friday 2024 (29 November 2024) set records across UK retail:
Spending Figures:
- UK shoppers spent approximately £9.42 billion during Black Friday weekend 2024
- Online sales accounted for 78% of total Black Friday purchases
- Average basket value increased 12% compared to 2023
- Mobile shopping represented 64% of online transactions
Popular Categories:
- Electronics and tech (32% of purchases)
- Fashion and apparel (24%)
- Home and garden (18%)
- Toys and games (13%)
- Health and beauty (8%)
Lessons Learned from Last Year
What Worked in 2024:
Extended Sales Period: Most many retailers started deals on 25 November, giving shoppers a full week to compare and purchase. This reduced website crashes and improved customer experience.
App-Exclusive Deals: Retailers rewarded app users with exclusive discounts averaging 5-10% more than website prices, driving 40% more app downloads compared to 2023.
Bundle Offers: Instead of straight discounts, many retailers offered value bundles—TVs with soundbars, phones with fitness trackers, PS5 with extra controllers—providing better perceived value.
Price Matching: Major retailers like John Lewis and Currys implemented aggressive price-matching, making it less necessary to shop around.
What Disappointed Shoppers:
Stock Issues: High-demand items like certain Samsung Galaxy models and gaming consoles sold out within hours, leaving many shoppers frustrated.
Inflated “Original” Prices: Consumer watchdogs identified numerous products where “discounts” were based on inflated baseline prices, making deals less impressive than advertised.
Delivery Delays: Despite early ordering, some purchases didn’t arrive until mid-December, defeating the purpose of ahead of christmas shopping.
Popular Deals from Last Year
Standout Offers in 2024:
Technology:
- Samsung 55″ QLED TV: Was £999, sold for £599 (40% off)
- Apple Airpods Pro 2: Dropped from £249 to £179
- PS5 Slim bundles: £399 with Spider-Man 2 included
- Dyson V15 Detect: £529 down from £649
Appliances:
- Oral-B iO Series 9: 50% off at £200 (down from £400)
- Ninja Dual Zone Air Fryer: £169 instead of £269
- Shark vacuum cleaners: Buy-one-get-one on selected models
Mobile Phones:
- Samsung Galaxy S23: £600 (£200 off)
- iPhone 14: £679 (£100 off plus carrier bonuses)
- Google Pixel 8: £499 (£200 off)
What to Expect Differently in the Black Friday Sale This Year
2025 Predictions Based on 2024 Trends:
Earlier Start Dates: Expect deals to begin even earlier—potentially as soon as 15 November—as retailers traditionally try to capture early shoppers.
AI-Powered Personalization: More retailers will use AI to show personalized deals based on browsing history and preferences.
Sustainability Focus: Growing emphasis on refurbished and eco-friendly products with special discounts.
Payment Flexibility: Expanded buy-now-pay-later options across more retailers, making expensive items more accessible.
Virtual Shopping Experiences: Enhanced AR/VR features for previewing products, especially for furniture and home decor.
The festive season shopping in 2025 promises to be more digital, personalized, and extended than ever before.
Latest News and Updates for Black Friday 2025
Stay informed with the latest news and confirmed details for Black Friday 2025.
Confirmed Retailer Participation
Major Retailers Already Announced (as of November 2025):
Currys: The Currys Black Friday sale is confirmed for 28 November, with preview deals starting 20 November. Expect focus categories to include:
- TVs (4K and 8K models)
- Computing (laptops, tablets, PCs)
- Gaming consoles and accessories
- Smart home technology
Amazon: Amazon Black Friday will run from midnight on 28 November through Cyber Monday (1 December). Amazon has confirmed:
- Lightning deals refreshing every 15-30 minutes
- Early access for Prime members (24 hours ahead)
- Deals across all 30+ categories
- Price matching on select items
Argos: Argos has confirmed participation with:
- Deals starting midnight, 28 November
- Same-day collection on sale items
- Extended opening hours at key locations
- Special focus on toys ahead of christmas
John Lewis: The John Lewis black friday sale will emphasize quality and sustainability:
- Premium electronics and appliances
- Price match guarantee
- Extended 90-day return window on Black Friday purchases
- Partnership card members get additional 5% off
Early Announcements from Brands Like Amazon, Currys, John Lewis
Technology Brands:
Samsung: Confirmed deals on Samsung Galaxy S25 series, with trade-in bonuses up to £300 for older models. TV discounts will include:
- 65″ Neo QLED models
- The Frame lifestyle TVs
- Soundbar bundles
Apple Authorized Retailers: While Apple itself rarely discounts, authorized retailers like Currys and John Lewis will offer:
- Airpods Pro 2 at reduced prices
- iPad Air and standard iPad discounts
- Apple Watch Series 9 savings
- MacBook Air deals
Gaming:
- PS5 Slim with Spider-Man 2 bundle expected
- Xbox Series X with Game Pass Ultimate
- Nintendo Switch OLED holiday bundles
Many Retailers Extending Sales Period
Extended Shopping Window:
The traditional single-day event has evolved. For 2025:
Pre-Black Friday (20-27 November):
- Early access deals for loyalty members
- Preview sales on selected categories
- Price guarantees (if it goes lower on 28th, they’ll refund difference)
Black Friday Weekend (28-30 November):
- Core black friday weekend deals
- Restocks of popular items
- Flash sales appearing hourly
Cyber Week (1-5 December):
- Cyber Monday continuation
- New deals replacing sold-out items
- Final clearance on black friday week inventory
Retailers Traditionally Participating
Consistent Participants from Previous Years:
Fashion & Lifestyle:
- ASOS, Next, Zara
- Sports Direct, JD Sports
- H&M, Primark
Home & Garden:
- B&Q, Homebase
- IKEA, Dunelm
- The Range, Wilko
Beauty & Health:
- Boots, Superdrug
- LookFantastic, Cult Beauty
- Holland & Barrett
Grocery:
- Tesco, Sainsbury’s, Asda
- Waitrose, Morrisons
- Ocado (delivery deals)
Festive Season Integration
Black Friday’s Role in Christmas Prep:
The 28th november date positions Black Friday perfectly for the festive season:
Timing Advantages:
- Four weeks before Christmas (25 December)
- Allows delivery time for gifts
- Early enough to spread spending
- Aligns with first paychecks of December
Christmas Shopping Benefits:
- Stock up on gifts at discount prices
- Purchase decorations and festive items
- Buy ingredients and party supplies
- Prepare for New Year’s celebrations
Smart retailers package Black Friday within broader christmas shopping season campaigns, offering:
- Gift wrapping services
- Extended return windows through January
- Christmas delivery guarantees
- Festive bundles and sets
Monitor latest news from your favorite retailers by following their social media and subscribing to newsletters for the most current information.
Frequently Asked Questions About Black Friday in the UK
When is Black Friday 2025 in the UK?
Black Friday 2025 falls on Friday, 28 November 2025. This date follows the American tradition of celebrating Black Friday on the day after Thanksgiving. Since Thanksgiving occurs on the fourth Thursday of November (which is 27 November in 2025), Black Friday is always the following day—the 28th in 2025.
The black friday sale typically extends beyond a single day, with many retailers traditionally running promotions from 20 November through 1 December (Cyber Monday).
Is Black Friday the biggest shopping day of the year in the UK?
Yes, Black Friday has become the biggest shopping day in the UK, though it competes closely with Boxing Day (26 December) for that title.
Black Friday Statistics:
- Generates £9+ billion in sales annually
- Attracts 80%+ of UK shoppers
- Sees the highest online traffic of any retail day
- Drives 25-30% of annual revenue for some electronics retailers
Why It’s the Biggest:
- Positioned at the beginning of the christmas shopping season
- Wide participation across virtually all retail sectors
- Significant discounts across all product categories
- Heavy marketing investment from major retailers
The shopping day of the year title reflects both spending volume and shopper participation rates.
How long does the Black Friday sale last?
The modern Black Friday sale has evolved from a single day to an extended sales period:
Typical Duration in 2025:
- Preview Period: 20-27 November (early deals)
- Black Friday: 28 November (peak day)
- Black Friday Weekend: 29-30 November
- Cyber Monday: 1 December
- Extended Sales: Some retailers continue through 5 December
Timeline Breakdown:
| Period | Dates | What to Expect |
|---|---|---|
| Early Access | 20-27 Nov | Limited deals, loyalty members |
| Black Friday | 28 Nov | Maximum deals, best inventory |
| Black Friday Weekend | 29-30 Nov | Continued deals, some restocks |
| Cyber Monday | 1 Dec | Online focus, tech deals |
| Cyber Week | 2-5 Dec | Clearance, final deals |
Most best black friday deals appear on 28th November itself, but the extended window gives shoppers flexibility.
Can you get better deals on Black Friday or Cyber Monday?
Both days offer excellent value, but they specialize in different categories:
Black Friday (28 November) is Better For:
- Large appliances and TVs
- Gaming consoles (PS5, Xbox)
- In-store doorbusters
- Toys and gifts
- Home goods
- Most physical products
Cyber Monday (1 December) is Better For:
- Laptops and tablets
- Computer accessories
- Software and digital subscriptions
- Mobile phones and tech
- Items that sold out on Black Friday (restocks)
- Pure online shopping convenience
Price Comparison Reality:
- Many items maintain the same price across both days
- Cyber Monday often features different products rather than better prices
- Black Friday has superior inventory selection
- Cyber Monday offers convenience without crowds
Best Strategy: Shop high-priority items on Black Friday; use Cyber Monday for backup purchases and tech-specific deals.
What products have the best discounts during Black Friday?
Categories with Deepest Discounts (30-50%+ off):
1. Televisions:
- TVs consistently see the steepest discounts
- 40-50% off on 4K models
- Premium OLED TVs at 30-40% off
- Last year’s models up to 60% off
2. Small Appliances:
- Air fryers, coffee makers: 40-50% off
- Robot vacuums: 30-40% off
- Kitchen gadgets: 30-50% off
3. Audio Equipment:
- Airpods and wireless earbuds: 25-35% off
- Headphones: 30-40% off
- Soundbars and speakers: 30-40% off
4. Wearables:
- Fitness trackers: 30-40% off
- Smartwatches: 25-35% off
- Previous-generation models: 40-50% off
5. Beauty and Personal Care:
- Oral-B electric toothbrushes: 40-50% off
- Hair styling tools: 30-40% off
- Fragrance sets: 40-50% off
Moderate Discounts (15-30% off):
- Mobile phones (15-25% off, or enhanced trade-in values)
- Laptops and tablets (20-30% off)
- Gaming consoles (usually bundles rather than straight discounts)
- Fashion and apparel (25-30% off)
Limited Discounts:
- Current-generation Apple products (5-15% off)
- New-release gaming consoles (bundle deals, not price cuts)
- Luxury designer items (15-20% off)
Best Value Products: Based on historical trends, the best black friday deals combine high discount percentages with genuine utility:
- 55″ 4K Smart TVs (huge savings, everyday use)
- Fitness trackers (great discounts on premium models)
- Kitchen small appliances (practical + high discount)
- Wireless earbuds (competitive market = better deals)
- Last-generation flagship phones (40%+ off)
Do all UK retailers participate in Black Friday?
No, not all UK retailers participate, but the vast majority do in some form.
Major Participants:
- All major electronics retailers (Currys, Argos, Amazon)
- Department stores (John Lewis, M&S, Debenhams)
- Fashion retailers (Next, ASOS, Zara)
- Supermarkets (Tesco, Sainsbury’s, Asda)
- Beauty chains (Boots, Superdrug)
- Many retailers across virtually all sectors
Notable Non-Participants or Limited Participants:
- Some luxury brands (maintain brand exclusivity)
- Very high-end retailers (Harrods does selective sales)
- Small independent shops (some participate, many don’t)
- Certain ethical brands (oppose consumer culture)
Participation Spectrum:
- Full Participation: Heavy promotions, deals across all categories
- Selective Participation: Deals on specific items only
- Passive Participation: Modest discounts to remain competitive
- Non-Participation: Maintain regular pricing
Regional Variations: High street shops in major cities almost universally participate, while smaller independent retailers in rural areas may not. However, online shopping makes geographic location largely irrelevant—UK shoppers can access great deals from any participating retailer nationwide.
Bottom Line: The overwhelming majority of major retailers participate, ensuring shoppers have abundant options for finding epic deals across all product categories.
Conclusion
Black Friday 2025 on 28th November represents the single best opportunity of the year to score great deals across every product category imaginable. From TVs and mobile phones to fitness trackers and kitchen appliances, major retailers compete fiercely for your business with epic deals that can save you hundreds of pounds.
Key Takeaways:
Remember These Essential Points:
✓ Mark your calendar: Black Friday is Friday, 28 November 2025
✓ Start early: Deals begin as early as midnight and popular items sell out fast
✓ Research prices: Know the baseline cost so you recognize genuine bargains
✓ Make a wishlist: Focus on needs over impulse wants
✓ Shop multiple days: The black friday week extends opportunities beyond just one day
✓ Compare retailers: Check Amazon, Currys, Argos, and John Lewis for the same items
✓ Use Cyber Monday: 1 December offers a second chance at best deals
Your Next Steps for Christmas Shopping Season Success:
This Week:
- Create your wishlist of must-have items
- Subscribe to newsletters from favorite retailers
- Start tracking prices on high-priority products
- Set your shopping without breaking the bank budget
By 20 November:
- Finalize your gift list ahead of christmas
- Purchase discounted gift cards to maximize savings
- Download retailer apps for exclusive deals
- Set calendar reminders for when deals go live
On 28 November:
- Wake up early (or stay up until midnight)
- Have payment information ready
- Check multiple retailers for best prices
- Act fast on limited-stock items
The Bottom Line:
Black Friday 2025 offers genuine opportunities to save significantly on quality products from top brands. Whether you’re upgrading your TVs, buying mobile phones for the family, stocking up on health and beauty products, or securing that PS5 you’ve been wanting, this year’s biggest shopping day delivers real value for prepared shoppers.
The key is approaching the festive season shopping strategically: research beforehand, stick to your budget, focus on items you genuinely need or want to gift, and don’t get caught up in the hype of artificial urgency.
With deals 2025 starting as early as 20 November and running through Cyber Monday on 1 December, you have an entire window to find best black friday deals across many retailers. Take advantage of the sales period, compare prices, and make informed decisions.
Start planning your Black Friday strategy today, and you’ll be positioned to make the most of the UK’s biggest shopping event of the year. Happy shopping, and may your wishlist be fulfilled with the best deals possible!
Have questions about specific retailers or products for Black Friday 2025? Check retailer websites directly for the latest news on confirmed deals and sign up for email alerts to never miss out on epic deals from your favorite brands.
